Job Description

Position Summary

The Public Relations Manager is responsible for developing and executing proactive public relations and email communication strategies that advance Girl Scouts of Connecticut’s mission, enhance brand visibility, and strengthen engagement with key audiences.

This role blends traditional media relations expertise with strong digital communication and CRM capabilities—particularly in Salesforce Marketing Cloud—to deliver consistent, mission-driven storytelling across channels.

Key Responsibilities

Public Relations (60%)

• Lead all earned media efforts, securing positive coverage across print, online, radio, and television.
• Build and maintain relationships with local, regional, and statewide media outlets.
• Develop media pitches, press releases, talking points, and story angles aligned with GSOFCT’s strategic priorities.
• Prepare and coach spokespeople—including Girl Scouts, volunteers, and executive leadership—for interviews and public appearances.
• Monitor media coverage and prepare reports that evaluate PR impact and reach.
• Serve as the primary point of contact for media inquiries and manage timely, accurate responses.

Email Marketing & Salesforce (40%)

• Manage all member-facing email communications, ensuring brand consistency and alignment with organizational goals.
• Develop and deploy automated journeys and segmented campaigns in Salesforce Marketing Cloud to increase engagement and retention.
• Collaborate with internal teams to plan and execute communication calendars that support membership, fundraising, and program initiatives.
• Track and analyze campaign performance data to continuously improve messaging effectiveness.

Skills and Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field preferred
• 5+ years of experience in public relations, media outreach, or strategic communications.
• Proven record of securing earned media and managing press relations.
• Strong writing and editing skills, with the ability to tailor messages for different audiences.
• Experience with Salesforce Marketing Cloud (or equivalent CRM/marketing automation system).
• Ability to manage multiple projects, meet deadlines, and thrive in a fast-paced environment.
• Ability to work with a diverse group of staff, volunteers, and girls.
• Experience coaching or training spokespeople a plus.
• Commitment to the mission and values of Girl Scouts of Connecticut.
• Strong attention to detail.
• Ability to demonstrate proficiency in MS Office Suite
• Monday experience a plus
• Advanced knowledge of Salesforce, Salesforce Marketing Cloud, and creating automations and journey builder
• Flexibility and willingness to learn (growth mindset) is highly desired.

  Additional Organizational Requirements

• Must be a registered Girl Scout member.
• Valid Connecticut driver’s license and ability to travel statewide.
• Flexible schedule, including availability for evening and weekend work events.
• Physical ability to lift up to 20 lbs. and stand and/or sit for long periods during events.

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