Job Description

Job Title: Content Marketing Administrator (Onsite)
Location: Wilmington, Delaware
Duration: Fulltime

Overview:
Responsible for developing, implementing, and overseeing long-term digital marketing campaigns and short-term advertising techniques. This role is responsible for driving traffic to the company's website, creating content. Manages social media, search engine optimization (SEO), and email marketing. Also develops and implements traditional marketing print and other marketing strategies and campaigns. Establishes brand standards, ensuring strategic alignment, brand integrity, and a cohesive market presence.

Duties and Responsibilities include the following. Other duties may be assigned.

General:

• Completes responsibilities promptly, completely, and accurately.
• Works effectively and harmoniously with co-workers.
• Punctual and consistent attendance.
• All work duties must be performed in the office unless a request to perform work duties from home has been submitted to and approved at the supervisor’s discretion.

Marketing:

• Develop marketing and campaign strategies
• Conduct market research and stay up to date with industry trends to inform marketing strategies
• Optimize SEO to drive traffic to company websites.
• Leverage analytics platforms, such as Google Analytics (GA4) and internal Customer Relationship Management (CRM) reporting tools to measure traffic, engagement, and campaign effectiveness. Drive data-informed marketing strategies and continuous performance optimization
• Design and maintain social media profiles and increase organic followers and general profile visibility.
• Leverage social media performance monitoring tools, such as Publer to Identify and implement effective social media strategies by analyzing market trends.
• Design and maintain a company blog and develop market reports.
• Develop and manage email campaigns, including crafting email content, managing mail lists, and tracking email performance.
• Develop traditional print and other marketing campaigns and projects.
• Identify strategic online and print advertisement placement opportunities to maximize lead generation, enhance brand visibility, and achieve business objectives.
• Communicate with clients to learn expectations and satisfaction
• Conduct market research and stay up to date with industry trends to inform marketing strategies
• Collaborate with senior management to ensure marketing strategies are aligned with broader company goals
• Ensure compliance with legal and ethical standards in digital marketing, copyright and data protection laws
• Order marketing material and review print and online ads.
• Engage in industry conferences to deepen insights into marketing and bullion trends and strategically represent the company at trade shows to enhance brand visibility and cultivate relationships.

Content Creation:

• Manage company websites and social media platforms including creation of content.
• Author marketing literature (brochures, press releases etc.) to augment the company’s presence in the market
• Create and distribute "shareable" content on the appropriate platforms and measure results
• Edit, proofread and improve content on social media pages and websites.
• Develop and maintain a social media calendar
• Create brand taglines, logos, and other promotional material.

UX and Product Design

• Collaborate in the planning, creation, and refinement of user experience (UX) and user interface (UI) to enhance the functionality of company websites, web applications, or online services
• Develop and enhance websites and functions based on feedback and testing.
• Research and understand user needs and challenges from a user-centered approach.
• Structure digital products and applications to ensure ease-of-use, intuitiveness, and enjoyment.
• Design visual elements such as branding, layouts, colors, typography, icons, and interactions.
• Develop mockups and interactive models to concepts before full development.
• Perform user testing to verify product usability with real users and identify improvement areas.

Instructional Design:

• Develop educational content (guides, instructional videos, webinars, infographics, and informative marketing content)
• Measure engagement and track feedback on instructional marketing content to continually refine learning experiences and maximize customer impact.

Customer Service and Office Support:

• Provide customer service support by addressing billing payments and resolving inquiries related to marketing content.

Required Skills/Abilities:

• Work experience as a Marketing Manager or similar role.
• Have a deep understanding of digital marketing channels and tools.
• Knowledgeable in SEO.
• Expertise in social media platforms.
• Excellent verbal and written communication skills.
• Excellent organizational and time management skills.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and data analysis skills.

Education/Experience:

• Bachelor’s degree in marketing or related field required. Three or more years of demonstrated experience in digital marketing preferred.

Computer Skills:

• To perform this job successfully, an individual should have competency in Microsoft applications such as Microsoft Word, Microsoft Excel, and Microsoft Outlook. Knowledge of content, website, and social media platforms such as Facebook, Twitter, Google My Business, LinkedIn, Canva, Publer, GoDaddy, WordPress, Photoshop, Final Cut Pro, iMovie, etc.

Work Environment:

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Physical Demands:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and ability to adjust focus. While performing the duties of this job, the employee is regularly required to sit; use hands; reach with hands and arms; talk and hear; use telephone handsets and personal computers and peripheral equipment simultaneously; use office equipment such as copiers and facsimile machines. The employee is occasionally required to stand and walk.

 

Job Tags

Full time, Contract work, Temporary work, Work experience placement, Work at office, Work from home,

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